Masha Zemtsov is a BA History and Politics of the Americas student at UCL. She is primarily focused on political research in the US, such as protest movements, automation, and workers' rights. She is interested in exploring ethnographic research approaches as they can often unearth conclusions beyond those that can be gathered through solely utilising numerical data. At UCL MAL, she is keen to discover more about both ethnographic research and the new ways that research can be visualised in order to attract a wider audience.